The Hair Salon Store

This sulfate-free toning shampoo uses pure violet pigment to instantly remove brassy and yellow tones. The formula provides a gentle cleanse to brighten, maintain and protect your signature blonde shade.sulfate-free, salt-free blend of 11 surfactants provides extra gentle cleansing with 96% color retentionPure violet pigment instantly neutralizes brassy and yellow tonesBrightens, illuminates and adds luminous, glossy shineDramatically increases tensile strength and elasticity while nourishing and smoothingProvides unsurpassed color and heat protection up to 450°