The Hair Salon Store

Virtue® RECOVERY SHAMPOO works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.WHAT MAKES IT DIFFERENTFormulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.FRAGRANCEA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.IDEAL FORAll hair types, especially hair that’s damaged or in need ofextra care.Perfect for stressed-out hair that’s been dehydrated fromheat styling or chemical treatments.Safe for color-treated and chemically treated hair.KEY CLAIMS97% of women said their hair felt softer after just one use.97% of women felt their hair was less damaged.91% of women felt their hair was more manageable.Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).