The Hair Salon Store

Virtue® SMOOTH SHAMPOO works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.WHAT MAKES IT DIFFERENTFormulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.FRAGRANCEA restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.IDEAL FORAll hair types, especially those with frizz-prone, wavy, or curly hair.Safe for color-treated and chemically treated hair.KEY CLAIMS97% of women said their hair looked smoother.*97% of women said their hair looked healthier.*80% of women felt their hair looked smoother and morehydrated.***Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).