The Hair Salon Store

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.FRAGRANCEA luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.IDEAL FORA broad range of soft waves to highly textured curl patterns.Safe for color-treated and chemically treated hair.KEY CLAIMS96% of women said their hair was healthier and easier to style after 1 week.**94% of women said their curls were bouncier after 1 week.*After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.**Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.