The Hair Salon Store

Virtue® FULL SHAMPOO works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.WHAT MAKES IT DIFFERENTInfused with our first-of-its-kind Alpha Keratin 60ku® protein, FULL SHAMPOO and CONDITIONER were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.FRAGRANCEA revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oilsIDEAL FORAll hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.Safe for color-treated and chemically treated hair.KEY CLAIMS84% of women said their hair felt thicker.87% of women said their hair had more body.86% of women said their hair looked fuller.Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).